Top Features that Make Mobile Apps Better than Websites

It is no news that mobile users are greater in number as compared to computer users. Because of this reason, businesses are resorting to mobile app development to captivate their customers. 

While having a website and mobile app would be ideal for any company, some brands do not have the means to meet both expenses. When it comes to choosing between the two, target audience and purpose are two important aspects to consider. 

Nevertheless, studies highlight that users are fonder of mobile apps as compared to mobile websites. Mobile apps offer features that websites can sometimes fail to provide. 

Curious to know about these features? Keep reading! 

User-Friendly Experience 

Several studies have concluded that users prefer mobile apps over websites because they are user-friendly. Mobile apps are known to offer a better user experience because they are easy to use and load content faster. They are also easily accessible with a single click. Apps make performing a task much better. On the other hand, websites maybe not as easy to navigate as compared to mobile apps. 

Push Notifications 

Mobile apps come with an in-built capability to send notifications to users who have already installed the app on their phones. As a result, the publishers will be able to send messages to their users directly regarding special offers, discounts, and more. It is a form of free marketing, which can help with the promotion of the brand and its products. 

No Connected Needed

Mobile apps allow businesses to keep providing content even when the device is offline. The app can store the data locally and upload it once there is a connection made. It is one of the few features that make mobile apps superior to websites. 

Efficient Functionality 

Mobile apps allow users to access their contact list, camera, phone calls, and much more. It ultimately makes the overall user experience fun and interactive. In addition, it also demands less effort from the users. These features can end up shortening the time users spend performing tasks, which leads to more conversions. 

An average user will spend time on the installed apps on their device. This activity is an incredible branding opportunity for brands could utilize through apps and even when users are using the app. They are reminded of the brand just by looking at the icon, working as a form of brand advertisement to influence the perceptions surrounding the label subconsciously. Because of these aspects, mobile apps would continue to remain immensely relevant in the coming years. 

Get a Brand-New Mobile App for Your Business with Intelikart! 

If you have been thinking of creating an app for your business, Intelikart is here to take care of your needs. As a no-code app builder platform, you can now enjoy the features of a real mobile app without having to invest in a high-end app development team. By following a few simple steps, you will be able to build your own mobile app in no more than three days. If you would like to know more, visit www.intelikart.com today!