Make More Online Sales with a Mobile App for your ecommerce business

Mobile apps have become the need of the hour for any business. Investing in an app is one of the best moves a business can make. Today we can see mobile applications for almost every utility and service at the play store. The e-commerce apps are yet another addition to the Smartphone arena. These apps offer a new sales channel to online business owners. 

 

 

It has always been challenging for companies to find a customer base online. However, e-commerce apps can work wonders. Most customers don’t rely on the websites anymore and prefer using mobile apps for faster buying. 

Let’s have a look at how mobile apps are boosting online sales?

• The push notifications help in recovering the lost revenue by sending mobile notifications to the customers.
• People are always logged into their social media accounts when using their phones. This makes social media a powerful medium for e-commerce sales.
• The location-based promotions help in acquiring and retaining customers.

Here’s a look at how you can sell more with e-commerce apps:

While you can’t just expect to boost your sales in one day immediately after launching the mobile app, you can steadily reach your business goal over time. 

 

• Focus on existing users

It is obvious for you to want new customers but don’t forget to target the existing customers. Most online businesses need to understand that it is not just about getting new customers but also about improving customer retention. Loyalty programs are one of the best ways of retaining your old customers and driving them to repeat purchases with you. Even if you find it expensive, spending on increasing customer loyalty should be a priority.

 

• Offer discounts on the purchase from the app

An app enables you to interact with your customers on a regular basis. If used properly, it gives you a chance to engage and convert your customers. You can also ask for feedback from customers so that you can offer them a better buying experience. You can introduce discount schemes that are just specific to the mobile app. This will encourage them to use the app for buying. 

 

• User-friendly app

The app should be user-friendly and easy to navigate so that everyone can use it without challenges. When you have great design and easy usability, it increases the conversion rates compared to desktop buying. In fact, GPS can be used for knowing customer location and benefit from location-specific promotions. 

 

• Seamless navigation

The mobile apps can help your brand in growing in the competitive online market. The e-commerce app should be as simple as possible to use. Registration should be simple and fast, and there should not be any compulsions during registration and login. If a customer lands up to your app while searching for an item, the seamless experience should tempt them to buy from your app. 

 

Mobile apps are a sure-shot way of increasing sales and boosting customer retention and engagement. 

Well, the best part is you don’t have to spend a lot to build an app. You can get your app with the help of an app builder, like Intelikart, to gain new customers as well as retain existing ones.  Contact us to know more how we can help?