7 Marketing Strategies to Promote Your Local Business

Nearly every local business owner is worried about the ever-increasing competition in the market. In the chase to remain relevant, what can a local business do in order to stand out in the crowd and win over customers? 

Well, you are in luck because we have put together a list of seven strategies that you can apply today to kickstart your marketing game to remain relevant in the highly competent in a highly competitive business space. 

 

1. Update Your Online Listings for Better Visibility 

 

You can start with a free online listing as it is an effective way to get information related to your local business out there. With Google My Business and Yelp, you can ensure that the correct information is circulated on the web. 

 

2. Start a Blog or Revamp Your Website to Engage Customers 

 

If you want to stand out, you should start looking for ways to engage your customers online. And what can be better than starting a blog and revamping your website? When it comes to blogging, WordPress would be an ideal platform as it is flexible and user-friendly. On the other hand, customising your websites will require finding the right themes and plugins. You could also include a blog section on your website to post interesting content that promotes your business. 

 

3. Depend on Local SEO Tactics to Enhance Search Visibility 

 

A local search tends to have the highest conversion rates among most local advertising channels. Thus, it is essential to fine-tune your website to make sure it ranks well on the major search engines. You could use listings, local citations, or hire an SEO professional to implement the right tools for keyword research and content audit. 

 

4. Form Partnerships with Local, Influential People

 

When it comes to business, collaboration is key. Hence, do not shy away from joining forces with organisations, businesses, and influential people to get more eyes on your brand. You could even use local influencers to promote your brand, be it in-person or online. 

 

5. Host a Contest to Get Customers Excited 

 

People love winning stuff, so what could be better than allowing your customers to win something? Use your website or social media to run a contest where users have real chances to win, and you will definitely see a hike in your brand visibility. 

 

6. Harness the Power of Social Media 

 

Social media is an essential part of our lives, so make sure you have a solid social media presence. Be it Instagram, Facebook, or Twitter; your content should be up-to-date and relevant. 

 

7. Launch a Mobile App to Increase User Engagement 

 

Almost half of the web traffic is generated from mobile internet usage, and this trend is not going to die anytime soon. Hence, having a mobile app will be a great way to engage your customers on their mobile devices. 

 

Intelikart – Create a Mobile App the Affordable Way! 

 

If you wish to engage your local customers through a mobile app, Intelikart is here to help. As your no-code app builder platform, you can now have your app ready for business at a reasonable price in no more than three days.